Valuation · February 18, 2026 · 6 min read
How to Value a Domain Name: A Practical Framework
Automated appraisals are a starting point, not an answer. A repeatable framework built on comparables, demand signals, and carry cost will serve you better.
The Journal
Insights & trends from the domain aftermarket.
No hype, no recycled listicles — valuation frameworks, market reads, and portfolio discipline from people who hold names themselves.
Latest · Trends · March 9, 2026
The State of Domaining in 2026: Five Trends Reshaping the Aftermarket
Liquidity is concentrating, AI names are maturing, and the gap between priced-to-sell and priced-to-sit has never been wider. Here is what the data says.
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Strategy · January 27, 2026 · 7 min read
Hand-Reg vs. Aftermarket: Where the Real ROI Lives
Registering unclaimed names feels like found money. Buying proven names feels expensive. The return math tells a more complicated story.
Industry · December 15, 2025 · 9 min read
AI, New gTLDs, and the Future of Domain Investing
Naming demand is being reshaped by AI-generated brands and a maturing gTLD landscape. What survives the shift — and what quietly appreciates.
Portfolio · November 20, 2025 · 5 min read
Portfolio Pruning: When to Drop, Hold, or Sell
Renewal season is where domaining profits are actually made. A simple triage framework for deciding what deserves another year of your money.